Running a business or takes a lot of hard work and effort. But one of the most important things is making sure your website reaches as many people as possible. To do that, you need to make sure you have a solid online presence. That means having a website, being active on social media — and driving traffic to your website. Here are 10 ways to increase traffic to your website.
While there are many ways to increase traffic to your website. We’ve narrowed it down to the most important ways.
1. Use Google Ads, Facebook/Instagram Ads, or Linkedin Ads.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
2. Start talking to your fans on social media channels.
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.
3. Test your strategy, optimize, and repeat.
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
4. Write irresistible headlines on your content.
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
5. Pay attention to your on-page SEO.
Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.
6. Try to target long-tail keywords too.
Got your high-intent keyword and popular keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out. Long tail keywords are the full sentences people Google.
7. Start blogging for someone else's website.
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
8. Invite someone to be your guest.
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
9. Give your followers deep insight.
Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to. Make content your customers feel is credible and worth sharing. Share your experiences and what you have learned through challenging tasks related to your industry.
10. Interview the well known experts.
Think interviews are only for the big leagues? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
These some of the main ways business owners can generate traffic to their website. As you can see some of these tasks can be outsources or handled by your team members. Start from the ground up if you can. Refresh your website, your logo, or start posting more on social media. Consistency is key when creating your brand. Make it recognizable with bright colors and a positive impact on your community.