April 10, 2020
Why You Need A Website During COVID-19
More than ever, it is essential to have a website. Whether it's to stay connected with your customers or to advertise your products or services, a website is the best tool to achieve your goals. Websites are the most accessible and widely available ways to reach customers, anywhere and anytime. This article covers how websites have become essential to the success of many businesses in light of COVID-19, and how our web design, graphic design, and marketing services can help take your online presence to the next level.
Here are six reasons why an engaging website is a must-have in the era of the Coronavirus.
1. A way to expand your customer base
Ever since COVID-19 was declared a pandemic, search engines, such as Google, have made it easier for one's products and services to be visible online. Your customer base is no longer limited to people in your city or region - it is constantly growing as people make use of the internet to seek out services or products in easy and safe ways. Today, it is also easier to advertise yourself to increase your visibility, leading to . Thanks to web referencing and various social networks, such as Facebook and Twitter, you can increase your traffic to your website.
2. A showcase available at all times from everywhere
A major benefit of having a website during this pandemic is that it's accessible anytime, anywhere. A website has no physical limits or operating hours. An engaging website lets you showcase what you do, share reviews of your products or services, and acts as the “face” of your business 24/7. Your business is accessible at all times, regardless of COVID-19 related measures that can affect how you operate.
3. An unlimited source of information
A website is a very important resource for your customers. As the virtual “face” of your business, your website is often one of the first places potential or returning customers go to learn more about it. Many people use the internet to look up operating hours, prices, and specials that businesses offer - this has only increased in the context of the pandemic. Providing the information your customers need can make the difference between gaining customers or having them look elsewhere online.
4. Improving your customer service
Using various tools, such as traffic statistics and online surveys, you can learn more about what your customers need, and also have more insights on products or services that are more popular and the ones that attract a little less attention during the pandemic. Knowing your customers well allows you to know where to invest your business’ time and resources.
5. Know your customers better
Using various tools, such as traffic statistics and online surveys, you can learn more about what your customers need, and also have more insights on products or services that are more popular and the ones that attract a little less attention during the pandemic. Knowing your customers well allows you to know where to invest your business’ time and resources.
6. Your credibility will be increased
Having a professional and engaging website is key to increasing your business’ credibility in today’s world. The simple fact of having a website increases your notoriety. Your customers will find that you aren’t afraid to do whatever it takes to serve them better and represent your business well. More and more, people are relying on the internet to find a business, and if you're not there, you’re invisible.
Do you have a professional web presence?
We understand that businesses are trying to navigate through this pandemic period, and we want to help! From building a brand new website to redesigning your existing one, Accretion Digital can help you create a professional online presence to help you connect better with customers and keep up with competitors.

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