Case Study
1. Client Overview
Client Name: Coco Chi
Industry: Massage Therapy
Location: Wheeling, IL
2. Objectives
Goals:
The primary objective was to establish a strong brand identity and create an online presence that would allow clients to easily book services. Sheila Wiley, the founder, aimed to reach a few hundred potential customers through social media marketing following the launch of her new brand.
3. Approach and Solutions
Brand Development:
The design process began with the creation of a logo, focusing on Sheila's preference for nature-inspired colors. The final logo incorporated green and gold, symbolizing healing and warmth, and featured hand icons and a heart to represent her skillful and compassionate approach.
Website Creation:
Using Brizy Cloud, a user-friendly website builder compatible with WordPress, we crafted a website that showcased Sheila's services and enabled online bookings via Zenbooker. The booking system was seamlessly integrated, ensuring that clients could easily schedule appointments and make payments. The website has received consistent traffic from Google, supported by strong SEO efforts.
Social Media Strategy:
All social media accounts were created and branded with the new logo and color scheme. Initial posts were developed to promote her services, pricing, and the new online booking feature. Although specific engagement metrics weren't tracked, Sheila’s views on social media have largely come from her website and regular posting.
Marketing Materials:
To further extend Coco Chi's reach, additional marketing materials such as car magnets, flyers, and brochures were designed. The flyers included QR codes, making it easy for potential clients to book services directly from their phones at corporate and networking events.
4. Results and Analysis
Impact:
Prior to launch, Sheila had 4-5 bookings per week. After implementing the new brand and marketing strategies, she gained an additional client each week, indicating effective outreach. Additionally, SEO improvements on her Google Business Profile and website have contributed to an increase in regular clientele. Clients began mentioning Coco Chi by name when reaching out, indicating successful brand recognition.
Google Review:
“Great communication, concerns/questions answered in a timely manner, and overall professionalism and interest in clients' vision of website development is wonderful!”
Customer Retention:
While Sheila does not share specific retention rates, it's apparent that she has built a loyal client base, with many regulars who have been with Coco Chi for several years.
5. Conclusion
Following the project, while Coco Chi has not disclosed specific booking numbers, it continues to thrive under the new branding and online booking system. Sheila appreciates the ongoing support from Accretion Digital for website hosting and maintenance, viewing the branding as a critical factor in her business's growth and success.
6. Lessons and Recommendations
Key Learnings:
This project underscored the importance of a holistic branding approach for small businesses. Understanding the target market for mobile massage services—particularly individuals aged 30-50 who prioritize physical well-being—was crucial for developing effective marketing strategies.
Recommendations for Future Clients:
- Take the time to explain the entire branding and implementation process thoroughly.
- Ensure that the checkout experience is straightforward and intuitive to enhance the user experience.
Process Improvements:
Post-Coco Chi, Accretion Digital now emphasizes explaining how booking systems operate and remains updated on the latest online booking technologies to better serve future clients.
7. Team Contributions and Project Management
Team Contributions:
- Web Designer: Managed the website design, ensuring user-friendly navigation and aesthetic appeal.
- Graphic Designer: Developed the logo and created printed marketing materials that reflect the brand’s identity.
- Social Media Manager: Set up and branded all social media pages, providing a consistent visual presence.
- Marketing Manager: Focused on strategy with a strong emphasis on SEO to enhance online visibility.
Project Management:
The project was completed efficiently, with the website and logo finished within about a month. The printed marketing materials and social media branding took an additional month, ensuring timely delivery and high-quality output.
