• HOME
  • ABOUT
  • Case Studies
  • Blog
  • CONTACT US
  • HOME
  • ABOUT
  • Case Studies
  • Blog
  • CONTACT US
Contact us
  • HOME
  • ABOUT
  • Case Studies
  • Blog
  • CONTACT US
  • HOME
  • ABOUT
  • Case Studies
  • Blog
  • CONTACT US
Contact us
Accretion Digital's Glossary

Marketing and sales lingo made simple

A/B Testing

Comparing two versions to see which one performs better. Like having a taste test, but for content.

Affiliate Marketing

Promote a product, get a commission. Simple as that.

Awareness

The act of being known! The goal of gaining ‘more eyeballs,' spreading your message and establishing high brand recognition amongst your target market.

Backlink

When another site links to yours. It’s like a digital thumbs-up, and search engines love it!

BOFU

Bottom of the Funnel. The folks here are almost ready to buy or sign up. Close the deal!

Bounce Rate

The percentage of visitors who peace out from your site without exploring further.

Branding

What makes a business memorable — its DNA. A combination of design, mission + other elements to showcase what a brand does, who it serves and why it exists.

Chatbots

Those automated chat responders on websites. Great for answering FAQs 24/7!

Churn Rate

No, it’s not about making butter. This term indicates the percentage of customers who stop using your service during a certain timeframe.

Conversion Rate

The percentage of visitors who take a desired action. Say, signing up for your newsletter.

Copywriting

Using a carefully thought-out voice + tone, good copywriting can compel readers to take a specific action to drive conversion.

CTA (Call to Action)

That enticing button or message urging visitors to take some action, like "Learn More" or "Grab the Deal."

CTR (Click-Through Rate)

Nope, not a new train line. It's the percentage of people who click on your content after seeing it.

Drip Campaign

A set of pre-determined emails sent out automatically at specific intervals. It 'drips' content gradually to nurture leads.

Engagement Rate

A metric to see how actively users are interacting with your content. Likes, shares, comments – they all count.

Evergreen Content

Like that old pine in your backyard, this content never gets old or outdated.

Freemium

Offering basic services for free and charging for advanced features. Think of your fave apps!

Funnel

The journey a customer takes from knowing about you to making a purchase.

Geotargeting

Targeting people based on their location. Handy for local promos!

Growth Hacking

Not a sinister as it sounds. It’s all about finding smarter, low-cost strategies to grow your business.

Heatmap

A visual representation of where people click, move, or scroll on your site. The 'hotter' the area, the more activity it sees!

Influencer

Not just someone with tons of Insta followers. Someone who can sway their audience's purchasing decisions.

KPI (Key Performance Indicator)

The VIP metrics that show how well you’re doing in specific areas.

Landing Page

A dedicated page designed with a singular focus, like getting sign-ups or downloads. It’s where your ads or links usually send visitors.

Lead Magnet

Something super irresistible you offer to get someone's contact details. Think free e-books or killer infographics.

Lookalike Audience

A group of people who are eerily similar to your existing customers. Find 'em and market to 'em!

MQL (Marketing Qualified Lead)

Someone who's shown a bit more interest than just visiting your website. They might’ve downloaded that free e-book!

Native Advertising

Ads that blend in with the content around them, usually seen in newsfeeds.

Omni-Channel

A multi-platform approach to sales. Whether in-store, online, or via social media, the experience is seamless for the customer.

Organic Reach

The number of people who see your content without paid distribution. Think of it as the good ol' word-of-mouth in the digital age.

Pain Points

Not a new massage technique. It’s the problems your product or service can solve for a customer.

Pixel

Not a tiny dot on your screen! It’s a code snippet from platforms like Facebook, helping you track user activity and optimize ads.

Remarketing

Ever feel like ads follow you? That's remarketing. It targets people who’ve visited your site but didn’t make a purchase.

ROI (Return on Investment)

A measure of what you get back from what you spend. You want this number looking good!

SEO (Search Engine Optimization)

Making your content Google-friendly to rank higher on search results.

SERP (Search Engine Results Page)

Where you appear on Google when someone searches.

UGC (User-Generated Content)

Free content from fans? Yes, please! It’s when your users provide the content for you, like photos or reviews.

Viral

Nope, not the flu. It’s when your content gets shared like wildfire.

Marketing for Businesses, Doctors, & Candidates

Main menu
  • HOME
  • ABOUT
  • Case Studies
  • Blog
  • CONTACT US
Resources
  • Custom Quote
  • Glossary
  • Partnerships
  • Process
  • Company Portal
  • Make Payment
  • March Store
Contact us
224-212-1900