Case Study
1. Client Overview
Client Name: G.T Landscaping
Industry: Landscaping
Location: Beach Park, IL
G.T Landscaping specializes in residential and commercial landscaping, snow plowing, and design services. With 32 years of experience serving the community, they needed a modern website to better attract new clients and compete with local competitors.
2. Challenge
G.T Landscaping faced the challenge of an outdated website that did not effectively showcase their services or brand identity. The main goal was to create a modern, user-friendly site that would highlight their long-standing presence in the community and increase organic traffic to attract new clients.
3. Strategy and Approach
Accretion Digital conducted a competitive analysis of local competitors to identify effective design elements, focusing on original images and engaging content. Using tools such as Brizy Cloud, Canva, and Photoshop, we redesigned the website to be SEO-friendly, incorporating optimized titles, descriptions, and alt tags for images. Regular weekly meetings facilitated collaboration and ensured the client's feedback was integrated throughout the design process.
4. Execution
The project was completed within six weeks, resulting in a visually appealing and functional website that emphasizes G.T Landscaping’s services. The new design effectively conveys their history and ties to the community, instilling pride in the brand and positioning them as a premium service provider in comparison to larger competitors on the North Shore, IL.
5. Results and Impact
Post-launch, G.T Landscaping saw an increase in visibility in search engine results, ranking among the top results for "Landscaping Beach Park." Clients began to engage more frequently, leading to increased inquiries and quote requests, although specific numbers were not disclosed by the client. Customer satisfaction was evident, with one client stating, "Our experience with Accretion Digital was great! Romeo and his team were very helpful in creating a website that suited our business well." They have since referred us to others needing website development.
Google Review:
“Our experience with the Accretion Digital team was great! We needed to revamp our old website. Romeo and his team helped us create an up-to-date website and helped move us out of an archaic email system. We had many detailed requests, and the Accretion Digital team was always willing and able to meet those requests.”
6. Ongoing Relationship and Insights
Accretion Digital continues to manage G.T Landscaping’s website, hosting, and domain, ensuring they maintain a strong online presence. Through this project, we gained valuable insights into the landscaping market in Lake County, IL, highlighting the importance of leveraging Google Analytics for performance monitoring and strategic growth.
7. Team Contributions
- Marketing and Sales Manager: Developed the overall strategy and ensured alignment with G.T Landscaping's business goals.
- Web Developer: Responsible for the technical implementation and design of the new website.
- Graphic Designer: Created visual elements that reflect the brand identity and enhance user experience.
8. Future Plans
G.T Landscaping plans to handle their marketing tasks in-house while continuing to rely on Accretion Digital for website management and hosting. Ongoing discussions may explore further enhancements to their website and online marketing strategies in the future.
