How to Market Your Landscaping Business (Even If You Don’t Hire Us)

If you’re running a landscaping company and asking, “How can I get more leads, more calls, and more booked jobs?” this is exactly what we would do if you hired us.

Man in work uniform and gloves uses a smartphone outside standing in front of a branded landscaping trailer and equipment on a paved path
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We’re Accretion Digital. We work with local service businesses, including landscapers, to generate real results fast. No contracts. No fluff. Just a proven system that fills calendars and earns five-star reviews.


But whether you hire us or not, this post will show you what it takes to grow. You can do it all yourself. You can hire a freelancer. Or you can use a team who does this every day and already knows what works.


Here’s the blueprint.


Step 1: Build a Website That Makes You Look Legit


This is your digital storefront. If it looks outdated or half-finished, people won’t call you.

You need a clean, mobile-friendly website that loads fast, shows your work, and gives people a reason to pick up the phone.


What we include:

  • Real job photos, not stock images
  • Simple service pages that rank on Google
  • Click-to-call buttons everywhere
  • Reviews and trust elements front and center


Most landscapers don’t have this dialed in. We fix that first.


Step 2: Optimize Your Google Business Profile


This is the biggest source of free leads you probably aren’t using correctly.

If your Google listing is incomplete, outdated, or review-free, you’re losing jobs to competitors who have theirs dialed in.


What we do:

  • Optimize your business name, categories, service area, and keywords
  • Upload real photos of your work
  • Help you get consistent, high-quality reviews
  • Post updates weekly to keep your profile active


Google Maps can be your best salesperson. But only if you treat it like a real asset.


Step 3: Run Paid Ads That Actually Drive Results


You don’t need to “try ads” and hope. You need campaigns built to generate leads in your service area with measurable ROI.


What we run:

  • Google Ads for high-intent searches like “lawn care near me” or “landscaping in [your city]”
  • Facebook and Instagram ads for local visibility and retargeting
  • Custom landing pages that convert, not just dump people on your homepage
  • Call tracking and performance dashboards so you see what’s working


We don’t waste ad spend. We optimize based on real data and results.


Step 4: Create Offers That Are Easy to Say Yes To


“Full-service landscaping” is vague. People buy what they understand.


We help you build clear, simple packages like:

  • Spring Cleanup for $149
  • Weekly Lawn Maintenance with First Cut Free
  • Hardscaping Installations with a Free Consultation


We make the offer visible on your site, on your ads, and in your follow-up. The easier you make it to understand, the faster you close.


Step 5: Set Up a Follow-Up System That Closes Leads


Most landscaping companies lose money simply by not following up.


What we implement:

  • Auto-responses to form submissions and missed calls
  • Text and email sequences to follow up with cold leads
  • Automated review requests after the job is done
  • CRM integration if needed, or we give you a simple tool


This alone can double your booked jobs without changing anything else.


Step 6: Stay Active with Social Media and Content


Landscaping is visual. People want to see your work before they hire you.


What we post:

  • Before-and-after job photos
  • Project walkthroughs and videos
  • Tips for seasonal maintenance
  • Special offers or scheduling reminders


This builds trust, keeps you top of mind, and improves SEO. If you’re not posting consistently, you’re missing easy wins.


What Kind of Results Can You Expect?


Most of our clients see:

  • An increase in leads within 30 days
  • More calls and form submissions
  • Better local rankings on Google
  • Higher closing rates thanks to better offers and follow-up


These aren’t guesses. We’ve done it dozens of times and have the five-star reviews to back it up.


What Do We Need From You?


Just a few basics:

  • Details about your services and areas you serve
  • Photos of your past work (or we can help get new ones)
  • Access to accounts (or we set them up for you)


You keep working. We handle the marketing. Simple.


Can You Do This Yourself?


Yes. Everything in this post is doable if you have the time, tools, and discipline to execute it consistently.


But most business owners don’t.


So your real decision isn’t whether you can do this. It’s whether you want to:

  • Be the practice run for a new freelancer
  • Burn time trying to figure it all out solo
  • Or bring in a team that already has the process dialed in


We don’t lock you into contracts. We just get results.


Ready to Grow?


If you’re serious about marketing your landscaping business, we’re here to help.


No contracts. No hidden fees. No waiting around for “maybe someday” results.


Click below to book a free strategy call and let’s build something that works.


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